Evaluation of Madagascar’s Protector Plus Condom Brand Download Resource This presentation describes brand equity research at PSI in a case study on PSI/Madagascar’s social marketing and its Protector Plus brand of condoms. For example, % of all Protector Plus condoms (N = ) were used with casual partners, compared with % of all public sector condoms (N = ) and % of all commercial condoms (N = ). The percentage of sexual contacts protected by social marketing condoms varied by subgroup.
Aug 02, · Protector plus is the number one selling condom in Zimbabwe. Over 28 million condoms are distributed annually through private sector channels and workplaces. Approximately 28% of . Sep 02, · The new Protector Plus coloured and scented condoms are a high quality, high style, at affordable prices and within arm’s reach of one’s desire. PSI’s aim is to ensure that whenever the consumer thinks of sex, these condoms are available within arms reach wherever they are and at .
Call us 24/7 13 Suffolk Road, Strathaven Harare, Zimbabwe [email protected] Oct 26, · PSI-Zimbabwe socially markets the Protector Plus (P+) branded line of condoms. When Zimbabwe converted to a dollar-based economy in , the price of condoms was greatly increased and new marketing efforts were undertaken. This paper evaluates the role of condom marketing, a multi-dimensional scale of brand peceptions (brand equity), and price Cited by: